As far as marketing is concerned, the consumer non-durablesfield will never be saturated. But one may wonder what companies are in the consumer non-durables field. Well, that is what this article seeks to answer.
You will observe that a direct consequence of this is a significant increase in employment opportunities and career prospects. Over the past decade, many new companiesthat areyet to have profits inthis spherehave entered the market for consumer non-durables.
Because of this, there has been a significant increase in customer demand in the field.Considering this recommendation, you will more likely benefit from the growing need for consumables.
Meanwhile, this article will mainly focus on companies in the consumer non-durables field. But before we get to that, let’s first explain what the consumer non-durables field entails.
Table of contents
- What is The Consumer Non-Durables Field?
- Examples Of Non-Durable And Durable Goods
- Examples of Consumer Durable Goods
- Examples of Consumer Non-durables
- How Does The Consumer Non-Durables Field Work?
- Differences Between Consumer Non-Durables And Consumer Durables
- What Companies Are In The Consumer Non-Durables Field?
- 2. L’Oréal
- 3. Nestle
- 4. Coca-Cola Company
- 5. Unilever Group
- 6. PepsiCo
- 7. Kelloggs
- 8. Nike
- 9. General Mills
- 10. Kraft Heinz Company
- Pros of The Consumer Non-Durables Field
- Cons of The Consumer Non-Durables Field
- What Do Consumer Non-Durables Jobs Pay?
- Is Consumer Non-Durables A Good Career Path?
- Frequently Asked Questions
- Bottom Line
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What is The Consumer Non-Durables Field?
Consumer non-durablesare products or commodities. They are not regarded as permanent but temporary since there are no expectations for them to last more than three years.
You may be wondering what these products are. Well, they are whatmost people use daily, including food, beverages, cleaning supplies, pet food, household products, cosmetics, and others.
The demand for these consumer non-durables is very high for the companiesproducing them, and they are essential for several reasons. Here arethree reasons these products are crucial:
- Daily Use
Consumer non-durable products are products that are used and consumed daily or frequently. These products are necessities that people cannot do without, and their absence can significantly impact their daily lives.
- Revenue Generation
Consumer non-durable products are essential sources of revenue for many businesses. These products are often sold at high volumes, and their constant demand provides a steady income stream for companies that produce and sell them.
- Economic Indicator
Thedemand for consumer non-durable products is a critical economic indicator that can reflect changes in the overall economy. People with more disposable income tend to purchase more non-durable products, which can stimulate economic growth in the field. Conversely, people with less disposable income tend to buy fewer non-durable products. This can indicate a sluggish economy.
Examples Of Non-Durable And Durable Goods
Consumer goods can be categorized into two types: durable goods and non-durable goods. Here are 12 examples of consumer durable and non-durable goods:
Examples of Consumer Durable Goods
Below are some examples of consumer durable goods:
These appliances are expected to last for many years and are used for preserving food items for an extended period.
Automobiles are long-lasting goods that are used for transportation purposes.
These items are typically designed to last for many years and are used to furnish homes and offices.
Televisions are electronic devices and can last for several years. They provide entertainment to consumers.
- Washing Machines
Washing machines are appliances used for washing clothes designed to last many years.
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Examples of Consumer Non-durables
Let’s walk you through some examples of consumer non-durables:
- Food items
Food items such as bread, milk, and vegetables are consumed quickly and cannot be stored long.
These items are worn for a limited period and eventually wear out due to frequent use.
- Personal care products
Personal care products include soaps, shampoos, and toothpaste, consumed within a few weeks or months.
- Stationery items
These include paper, pens, and pencils, used for writing and consumed quickly.
Newspapers are consumed daily and cannot be reused.
Fuel is a non-durable good consumed quickly in vehicles and other machinery.
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How Does The Consumer Non-Durables Field Work?
The consumer non-durables field operates on a mass-market scale, where products are sold to a large customer base through various channels, such as supermarkets, convenience stores, drugstores, and online marketplaces.
This industry is highly competitive, with many players vying for market share, which requires constant innovation and marketing efforts to stay ahead of the competition. One of the critical features of the consumer non-durables industry is low brand loyalty among consumers.
This means that customers are willing to switch to another brand if it offers a better deal or more appealing features. Thus, making it crucial for companies to continuously develop new products and invest in advertising and promotion to attract and retain customers.
To succeed in the consumer non-durables industry, companies need an efficient supply chain management system to ensure that their products are delivered to retailers and customers on time and cost-effectively. This involves maintaining supplier relationships, managing inventory, and optimizing logistics to reduce lead times and minimize costs.
Another critical aspect of the consumer non-durable industry is pricing. The products in this industry are generally priced competitively, with low margins and high volumes.
This requires companies to find ways to reduce costs without sacrificing quality. For example, through economies of scale, sourcing cheaper raw materials, or outsourcing production to low-cost countries.
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Differences Between Consumer Non-Durables And Consumer Durables
While both categories are consumer goods, they have some fundamental differences. Consumer non-durables are goods consumed immediately or have a short lifespan, while consumer durables are goods expected to last for an extended period.
Further, consumer non-durable products are typically purchased frequently and have low prices. They generally are sold through supermarkets, grocery stores, and other similar retail outlets.
On the other hand, it is obvious to understand durable consumer products because they are typically purchased infrequently and have a higher price point. Consumer durables are often sold through specialty stores, dealerships, and other similar retail outlets.
Again, you should note that the critical difference between consumer non-durables and durables is their lifespan. Consumer non-durables are typically used quickly and must be replaced frequently, while consumer durables are designed to last for an extended period.
Additionally, consumer non-durables are usually purchased for utility or necessity, while consumer durable goods are often purchased for convenience, luxury, or status.
From a business perspective, the marketing strategies for these two consumer goods categories can also differ significantly. For example, companies that sell consumer non-durables may focus on promoting the affordability and convenience of their products. In contrast, companies that sell consumer durables may emphasize their products’ quality, durability, and advanced features.
Meanwhile, consumer non-durables and consumer durables are two broad categories of consumer goods that differ in their lifespan, price point, and marketing strategies. Understanding these two categories’ differences can help individuals and businesses make informed decisions when purchasing or selling these products.
What Companies Are In The Consumer Non-Durables Field?
Since we have explained the meaning of the consumer non-durable field above, let us walk you through the companies in the consumer non-durables field.
However, remember that consumer durables companies sell essential products that people cannot do without. Suffice it to say they sell what people need. As far as a business outfit is concerned, these products are a significant revenue source and contribute immensely to a country’s GDP, thereby supporting economic growth and jobs.
However, several businesses, including those in the food and beverage industry, consumer products businesses, and even certain pharmaceutical businesses, operate in the non-durables sector. The following companies have various non-durable goods necessary for daily life.
1. Procter & Gamble Company
Procter & Gamble Company (P&G) is one of the companies in the consumer non-durables field. Thus, it is a significant player, producing and selling several household and personal care products.
Its success is due to its focus on product innovation, brand recognition, and global distribution. P&G’s well-established brands, such as Tide and Pampers, enjoy strong brand loyalty, and its global distribution network ensures its products are easily accessible to consumers worldwide.
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L’Oréal is a multinational company in the consumer non-durable industry that specializes in cosmetics and personal care products. Founded in 1909, L’Oréal is headquartered in France and has a global presence in over 150 countries.
The company’s portfolio includes popular brands like Maybelline, Garnier, Lancôme, and L’Oréal Paris. L’Oréal’s products are sold through various channels, including retail stores, e-commerce platforms, and professional salons.
The company is committed to sustainability and has implemented several initiatives to reduce its environmental footprint.
Founded in Switzerland in 1866, Nestle is among the multinational food and beverage companies operating in consumer non-durables.
They produce and market a wide range of food and beverage products that are typically consumed quickly and have a short lifespan.
As a consumer non-durable goods company, Nestle’s products are generally consumed and replaced frequently by consumers, making them a staple in many households.
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4. Coca-Cola Company
Coca-Cola is one of the well-known companies in the consumer non-durables field. The brand’s main product is its soft drink, a beverage consumed relatively quickly after purchase.
Further, Coca-Cola’s products are considered non-durable because they have a limited shelf life and are consumed relatively quickly. This means consumers are likely to repeatedly purchase Coca-Cola products, making them a staple in the non-durable goods market.
5. Unilever Group
The Unilever Group is a British-based consumer goods company with dual headquarters in Rotterdam, the Netherlands, and London, England. Food and drink, cleaning supplies, and personal care items are among its offerings.
According to revenue from 2012, it is an enormous consumer products corporation globally. As one of the first multinational corporations, Unilever sells products in almost 190 countries.
Several corporate acquisitions have also been undertaken by the corporation, including those of Lipton, Brooke Bond), Chesebrough-Ponds, Bestfoods, and Ben & Jerry’s.
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Even though it is most commonly known as a beverage firm, this titan of the consumer non-durables industry generated net revenue of $79 billion in 2021.
Pepsi achieved this success by increasing sales of its well-known beverages—Pepsi-Cola, Mountain Dew, and Gatorade- alongside its popular snack food brands—Lay’s, Cheetos, Doritos, and Quaker. Hence, it’s among the companies in the consumer non-durables field.
Kellogg’s is not only the largest cereal company in the world but also specializes in producing snacks and convenience foods like Pringles, Cheez-It, Eggo waffles, and Pop-Tarts.
The company got its start by producing Corn Flakes. Kellogg’s recorded sales of $14.2 billion for 2021 and employed more than 30,000 people that year. So, Kellogg’s is undoubtedly one of the companies in the consumer non-durables field.
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With a net worth of $185.43 billion, Nike’s most enormous revenue comes from athletic footwear and apparel sales. In particular, the company’s athletic footwear segment makes up a significant portion of its revenue.
This company has long been known for its high-quality athletic shoes and apparel, making it a popular choice among athletes and fitness enthusiasts. Additionally, Nike has a strong reputation for innovation, focusing on creating new and innovative products that meet the needs of its customers.
One of the reasons that Nike has been so successful is its ability to build a strong brand that resonates with consumers. Moreover, the company has invested heavily in marketing and advertising, creating powerful campaigns that helped establish it as a leader in the industry.
9. General Mills
General Mills offers pantry staples such as Pillsbury, Gold Medal flour, Yoplait, Betty Crocker, Cheerios, and Nature Valley, as well as the pet food brand Blue Buffalo. Thirty-five thousand people work for General Mills, which has been around for over 150 years.
This large retailer reported net sales of cereal, convenience foods, and other items at $19 billion for the fiscal year 2022. Therefore, it deserves to be on our list of companies in the consumer non-durables field.
10. Kraft Heinz Company
Kraft Foods Group and Heinz established Kraft Heinz, an American multinational food company with offices in Pittsburgh and Chicago.
The Kraft Heinz Company, better known for ketchup and everyone’s favorite macaroni and cheese, generated over $26 billion in sales in 2021 from well-known brands like Oscar Meyer, Classico, Jell-O, Maxwell House, and Capri Sun. So, it’s among the companies in the consumer non-durables field.
Pros of The Consumer Non-Durables Field
Some pros of the consumer non-durables field include:
- Stable Demand
The demand for non-durable products remains stable even during economic downturns, as people will still need to purchase essential products like food, toiletries, and household cleaning supplies.
- Wide Customer Base
The consumer non-durables field has a broad customer base, as everyone needs these products daily. This means that companies in this field have the potential to reach a large audience.
- High-Volume Sales
Since these products are consumed frequently and in large quantities, companies in this field can generate high sales volumes. This can result in significant profits for companies that effectively manage their costs.
- Brand Loyalty
Consumers often develop strong brand loyalty to specific non-durable products they use regularly. This creates a loyal customer base, leading to repeat purchases and a steady revenue stream for companies.
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Cons of The Consumer Non-Durables Field
While there are many advantages to the consumer non-durable industry, there are also some potential drawbacks. Here are some cons to consider:
- High Competition
The consumer non-durables field is highly competitive, with several companies vying for market share. This can make it challenging for new entrants to establish themselves and for existing companies to maintain their market position.
- Price Sensitivity
Consumers in this field tend to be price-sensitive, often purchasing essential products. Companies need to be competitive in price, which can impact profit margins.
- Short Shelf Life
Many non-durable goods have a short shelf life, which can result in waste and spoilage. Thus, impacting profitability and increasing costs for companies.
- Limited Product Differentiation
In some product categories, there is limited differentiation between brands, making it difficult for companies to stand out and differentiate themselves from their competitors.
What Do Consumer Non-Durables Jobs Pay?
Whatis the essence of working in a company driven by consumer non-durablesdemands without a good jobthat pays? Well, salaries in consumer non-durables industries can vary based on several factors: job type, level of experience, location, and company size.
According to data from the U.S. Bureau of Labor Statistics, the median annual wage for workers in the “Food Manufacturing” industry was $30,590. The median yearly salary for “Chemical Manufacturing” was $71,650.
Specific job titles in these industries had median annual salaries ranging from $24,420 for Food Preparation Workers to $52,680 for Chemical Equipment Operators and Tenders. But actual salaries can vary widely.
So it’s important to research specific roles and industries to understand salary expectations better.
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Is Consumer Non-Durables A Good Career Path?
Consumer non-durables is a good career path for those interested in industries like fast-moving consumer goods, food and beverage, and personal care.
These industries are typically stable and offer opportunities for career growth and advancement. However, job prospects and career opportunities can vary based on the specific company and market conditions.
Frequently Asked Questions
Why are consumer non-durable goods important to the economy?
Consumer non-durable goods are essential because they make up a significant portion of consumer spending, which drives economic growth. These goods are also typically produced locally, creating jobs and contributing to the development of local economies.
How do companies in the consumer non-durable goods sector stay competitive?
Companies in the consumer non-durable goods sector stay competitive by focusing on product innovation, improving supply chain efficiency, and investing in marketing and advertising. They also strive to maintain competitive pricing and quality standards to retain their customer base and attract new customers.
What factors drive consumer preferences in the non-durable goods industry?
Consumer preferences in the non-durable goods industry are driven by taste, quality, price, packaging, and brand reputation. Convenience and availability of products also play a significant role in shaping consumer preferences.
The consumer non-durables field is filled with numerous companies with distinctive products and brands. Each company has a lengthy history of giving customers reliable, high-quality items.
Any of the above companies will be a fantastic choice if you’re searching for a reputable firm in the consumer non-durables field.
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Some of the largest and most well-known companies in this sector include Coca-Cola, PepsiCo, Kraft Heinz, General Mills, Nestle, Procter & Gamble, and Johnson & Johnson. These companies produce a wide variety of non-durable products that are essential to our daily lives.What companies are in the consumer non-durables field? ›
- Procter & Gamble Company.
- Nestle AG.
- Coca-Cola Company.
- Philip Morris International.
- Christian Dior.
a classification of frequently purchased consumer goods; non-durables are items which are consumed in one use or a few uses; expendables.Is consumer non-durables a good career path? ›
If you're creative and enjoy performing diverse tasks, you might consider pursuing a job in the consumer non-durables field. Getting a job related to consumer non-durables can allow you to take part in a high-demand industry, interact more directly with the public, and enjoy personal fulfillment from your work.What are examples of non-durable services? ›
Examples of non-durable goods include cosmetics, cleaning products, food, fuel, beer, cigarettes, paper products, rubber, textiles, clothing and footwear.What companies are consumer durables? ›
|General Motors (NYSE:GM)||$51.9 billion||Automobiles|
|Ford Motor (NYSE:F)||$50.6 billion||Automobiles|
|Honda Motor (NYSE:HMC)||$40.5 billion||Automobiles|
|Stellantis (NYSE:STLA)||$49.5 billion||Automobiles|
Examples of consumer durables include appliances such as washers, dryers, refrigerators, and air conditioners; tools; computers, televisions, and other electronics; jewelry; cars and trucks; and home and office furnishings.Which of the following is an example of a non-durable consumer good? ›
Milk and Bread are examples of Non-durable good. Non-durable gods are those goods which are used-up in a single act of consumption. Bread and milk are used-up in a single act of consumption. The same milk or bread cannot be used again.What is an example of wholesale trade of non-durable goods? ›
The non-durable goods wholesalers market consists of sales of non-durable goods and related services by entities (organizations, sole traders, and partnerships) that sell non-durable wholesale products such as paper products, chemical products, drugs, textiles, and textile products, apparel, footwear, groceries, farm ...What is the non-durable goods sector? ›
Industries in the Merchant Wholesalers, Nondurable Goods subsector sell nondurable goods to other businesses. Nondurable goods are items generally with a normal life expectancy of less than three years.
In 2021, the Indian appliances and consumer electronics industry stood at US$ 9.84 billion and is expected to double these figures to reach US$ 21.18 billion by 2025.What is demand for non-durable goods? ›
The demand for non-durable goods depends largely on their current prices, consumers' income and fashion whereas the expected price, income and change in technology influence the demand for the durable goods. The demand for durable goods changes over a relatively longer period.What is the salary for customer success career path? ›
|Customer Success Manager||$94,095 /yr|
|Senior Customer Success Manager||$124,698 /yr|
|Lead Customer Success Manager||$106,249 /yr|
In the case of consumers, examples of durable goods are motor vehicles and household furnishings; examples of non-durable goods and services include food and transport services.Which one of the following is an example of non-durable goods store? ›
Pizzas, sweets and ice-creams are examples of non-durable goods.What is the biggest consumer goods company? ›
The Coca-Cola Co, PepsiCo Inc, Anheuser-Busch InBev NV/SA, Nestle SA, and Unilever Plc are the top 5 consumer packaged goods companies in the world in 2021 by sales. In aggregate, the top 10 consumer packaged goods companies had a total retail sale of $1,091,094 million.What companies manufacture nondurable goods? ›
Consumer non-durables companies include food and beverage industry giants such as the Coca-Cola Company, Procter & Gamble, and Kraft Heinz Company. Other firms such as those in the cosmetics and pharmaceutical industries also produce consumer non-durable goods.Which company is the largest consumer? ›
Nestlé S.A. is the world's largest fast-moving consumer goods company, generating over US$93 billion in net sales in 2020.What are durable non durable goods? ›
Durable goods are consumer goods that have a life span of over three years and are used repeatedly over time. Bicycles and refrigerators are considered durable goods. Nondurable goods are consumed in less than three years, are commonly used one time and include packaged food and drinks or laundry detergent.What is the other name of non durable goods? ›
Nondurable goods or soft goods (consumables) are the opposite of durable goods.
What are the four classifications of products? There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.Who is considered as the king of the market? ›
Thus, the customer is considered as the 'king'.What are 5 examples of products? ›
- Laundry detergent.
Nondurable goods have a lifespan of fewer than three years. This includes items such as food, clothing, gasoline, and services like haircuts, oil changes, and car repairs. Among the largest group of consumer goods are fast-moving consumer goods, which include nondurable goods like food and drinks.What are non-durable goods economic? ›
The non-durable goods definition in economics refers to any consumer item that can only be consumed once or can only be used in a short period of time.What is the difference between non-durable and semi durable goods? ›
Goods that are not easily indestructible nor long-lasting is defined as semi-durable goods. Durability of these goods lies between durable and non-durable goods. Examples: cloths, food, ornaments and many more.What industry is durable goods? ›
The merchant wholesalers, durable goods subsector is part of the wholesale trade sector. Industries in the Merchant Wholesalers, Durable Goods subsector sell capital or durable goods to other businesses.What is fast-moving consumer durable industry? ›
Fast-moving consumer goods are nondurable products that sell quickly at relatively low costs. FMCGs have low profit margins and high-volume sales. Examples of FMCGs include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspirin.What is the difference between FMCG and consumer durables? ›
FMCG is different from FMCD. FMCG products are consumed almost immediately and they need the consumer to replenish from time to time. While FMCD products don not exhaust with one usage. They can be used considerably for a longer period of time.What are fast-moving consumer durables? ›
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
#1 – Consumer Durables
These goods have a major occurrence in households. Furthermore, they usually last for more than three years. Hence, consumers usually buy the product and stay away from the market for a long. For example, refrigerators, furniture, electronics, equipment, books, jewelry, etc.
Rather it depends on a number of features that are durable. Therefore, it depends on total utility of a durable.Why is the demand for durable goods less stable? ›
It is due to the use of services of durable goods for a relatively long term that consumers' demand for them is more volatile, that is, fluctuates very much.What is the highest paid customer service job? ›
- Account Coordinator ($44,122 Per Annum)
- Client Relations Specialist ($44,588 Per Annum)
- Concierge ($48,788 Per Annum)
- Patient Coordinator ($44,889 Per Annum)
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- Member Services Representative ($54,253 Per Annum)
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The economy chain for non-durable goods consumption is characterized by having no stocks, only flows. Food and energy are examples of non-durable goods.What are non-durable goods characteristics? ›
Non-durable goods are products that are purchased for consumption, short-term use, or items that are used up over time. Non-durable goods often have a limited lifespan as they are not meant to last or be used long-term (over 3 years).What sector is non-durable goods? ›
Industries in the Merchant Wholesalers, Nondurable Goods subsector sell nondurable goods to other businesses. Nondurable goods are items generally with a normal life expectancy of less than three years.What is an example of non-durable producer goods? ›
Some examples of nondurable goods include: Food. Laundry detergent. Dish soap.
Nondurable goods or soft goods (consumables) are the opposite of durable goods.What is an example of a durable and non durable product? ›
Durable goods are consumer goods that have a life span of over three years and are used repeatedly over time. Bicycles and refrigerators are considered durable goods. Nondurable goods are consumed in less than three years, are commonly used one time and include packaged food and drinks or laundry detergent.What are non durable capital goods? ›
Nondurable goods have a lifespan of fewer than three years. This includes items such as food, clothing, gasoline, and services like haircuts, oil changes, and car repairs. Among the largest group of consumer goods are fast-moving consumer goods, which include nondurable goods like food and drinks.What are non durable goods economic? ›
The non-durable goods definition in economics refers to any consumer item that can only be consumed once or can only be used in a short period of time.